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Fine jewelry company creates strong brand awareness while building a legacy

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Client

Dubin's Fine Jewelry

Brief

Dubin’s Fine Jewelry is a multi-generational family-owned fine jewelry boutique in Houston, Texas. They focus on  relieving the stress from one of the most memorable purchases in our lives: the engagement ring. With a comfortable, private shopping experience, they make it easy to find the perfect ring. They specialize in custom fine jewelry and custom engagement ring design. They also have a private showroom, complete with a beautiful selection of fine diamond jewelry.

Goal

Help increase brand awareness and re-define target market. Re-focus marketing strategy on Millennials who currently hold the buying power in fine jewelry industry.  Refresh the look of the website and aesthetic across all channels.

Strategy

Launch new e-commerce website with refreshed branding. Optimize website for search and user experience. Develop and launch blog providing education and insight into fine jewelry best practices. Refine monthly newsletter and email blasts to support blog and topic discussed. Create and implement social media content that appeals to younger client base. Employ Instagram growth engine service to achieve Influencer status and increase digital footprint.

Results

Over a nine month period the following goals were achieved:

  • Website traffic increased 63%

  • Social media traffic to site increased 1,678%

  • Organic search traffic (keywords) increased 18%

  • Referral traffic increased 38% 

Before

Dubin_BEFORE.png

After

Social Media Example

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Blog Samples

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Dubin_How to Engage an Engagement Ring.P
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Email Sample